WORKMATES — BEAUTY, WELLNESS AND FITNESS ENQUIRY BRIEF Use one audience and one journey as the starting point. 1. Who is exploring the service, programme or product? 2. Which approved facts explain the actual experience? 3. Who reviews specialist claims and individual-suitability statements? 4. Are prices, facilities, formats and practical contact details current? 5. Is the next action an appointment request, membership enquiry or product discussion? 6. Who confirms suitability and availability? 7. Are customer images and stories permissioned? 8. Which booking, membership or payment functions need separate review? Quick review: Can someone understand the offer and choose a supported next step without guessing what happens after contact? An enquiry does not confirm suitability, a booking or health and fitness outcomes. workmates.in | abhay@workmates.in