WORKMATES — RETAIL PRODUCT JOURNEY BRIEF

Choose one range and one customer type first.
1. Is the next action a store visit, product enquiry, trade request or purchase?
2. Which product details are needed to compare the range confidently?
3. Are images, descriptions and claims accurate and approved?
4. Are store location and contact details easy to find?
5. Who confirms prices, availability and commercial terms?
6. Who owns stock, order, delivery and returns information?
7. Which checkout, payment or stock integrations need separate assessment?
8. Who receives enquiries and handles after-sales questions?

Quick review: Can a shopper or trade buyer find the right category, understand the product and choose a supported next step?
A catalogue is not automatically an online shop. Transactional functionality and policies need explicit scope and responsibilities.
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