WORKMATES — JEWELLERY AND GEMSTONE BUYER INFORMATION BRIEF

Start with one collection and one buyer type.
1. Is the visitor a retail customer, wholesaler, manufacturer or export buyer?
2. What attributes help them evaluate the actual product?
3. Who verifies material, treatment, origin and certification claims?
4. Are photographs accurate and approved for use?
5. Should the next action be a store visit, product enquiry or trade requirement?
6. Who confirms availability, pricing and commercial conditions?
7. Does the initial enquiry collect only useful basic context?
8. Which catalogue, stock or checkout features need a separate agreed scope?

Quick review: Can a buyer find the relevant range, understand approved product facts and contact the right team?
A website catalogue does not certify authenticity or valuation. Avoid unsupported guarantees and confidential trade records in an initial marketing brief.
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