WORKMATES TECHNOLOGIES — HEALTHCARE BUSINESS JOURNEY BRIEF

Choose your business model before planning a website or campaign.

CARE PROVIDERS: hospitals, clinics, diagnostics and home healthcare.
Audience: patients and families.
Review: service information, practical visit details, contact options, request acknowledgement and staff ownership.

PRODUCTS AND MANUFACTURING: pharmaceutical businesses and medical devices.
Audience: relevant trade buyers, institutions or distribution partners.
Review: company capabilities, approved product facts, catalogue structure, intended audience and trade enquiry fields.

DISTRIBUTION AND SUPPORT: suppliers, distributors and pharmacies.
Audience: the relevant buyer or service user.
Review: categories, service coverage, availability communication and who responds to enquiries.

Write down:
1. The audience and the decision they need to make.
2. The five facts they need before making contact.
3. Who approves information and claims.
4. The minimum information needed for an initial enquiry.
5. Who receives the request and confirms next steps.
6. Existing software and dependencies to assess separately.

Keep patient records and sensitive health information out of a general marketing brief.
This is a communication-planning aid, not medical or regulatory advice.
Workmates Technologies | workmates.in | abhay@workmates.in