WORKMATES — FOOD BUSINESS CUSTOMER JOURNEY BRIEF Choose one product range, menu or service to review. 1. Who is deciding: shopper, diner, distributor or event organiser? 2. Which approved product, menu or service facts do they need? 3. Who verifies ingredient, dietary and public product claims? 4. Are images representative and permissioned? 5. Is the next action a visit, contact, ordering route or trade enquiry? 6. Which date, quantity, location or other basic context helps your team respond? 7. Who confirms availability, suitability and commercial terms? 8. Who maintains menus, product details, prices and integrations? Quick review: Can someone understand the offer and contact the appropriate team without mistaking an enquiry for a confirmed order or reservation? This is a communication planning aid, not food-safety, dietary or regulatory advice. Specialist facts need authorised review. workmates.in | abhay@workmates.in